What is EMV?
EMV is an abbreviation for Europay, Mastercard and Visa, the three organizations that developed the initial specifications. EMV is an open-standard set of specifications for smart card payments and acceptance devices. The EMV specifications were developed to define a set of requirements to ensure interoperability between chip-based payment cards and terminals. EMV chip cards contain embedded microprocessors that provide strong transaction security features and other application capabilities not possible with traditional magnetic stripe cards.

Our expert will present a layered approach to security

Security – A Layered Approach

1. Why focus on security
2. What are the elements of security
   1. PCI Compliance
   2. EMV
   3. Encryption
   4. Tokenization
   5. Breach planning
3. Recent case studies & best practices of EMV compliance (and strengthening security)
   1. Luxury good retailer
   2. Mass market value retailer
   3. Small ticket merchants
4. Elements to evaluate when thinking about security
   1. Procuring new payment terminals capable of EMV
   2. Adding encryption & tokenization
   3. Semi-integrtated solutions to isolate POS from payments
   4. Merchant acquirer RFP

Members: No Charge
Non-Members: $35.00

Approved for up to 3.0 CTP/CCM recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.

SPEAKER:

Anand Goel, Optimized Payments Consulting
Anand founded Optimized Payments Consulting in 2007. Under his leadership, Optimized Payments has helped Fortune 100 to mid-sized companies save over $120 million in interchange and processing fees. Anand is an expert in the electronic payments industry with a deep understanding of pricing and interchange dynamics and best practices for credit/debit cards, PIN-debit cards, private label and co-brand cards, and convenience fees. He has shared his payments insights at merchant conferences and publications, including Merchant Risk Counsel (MRC), Association for Financial Professionals (AFP), Atlanta Business Chronicle, Atlanta Business Radio, Vistage, and Proformative. Anand is on the Editorial Advisory Board for AFP’s Payments Newsletter.